http://www.stirmind.com Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind Mon, 04 Jul 2011 23:51:33 +0000 http://www.stirmind.com en http://stirmind.com/Lacnor-Yes-you-can-pitch http://stirmind.com/following/stirmind.com/Lacnor-Yes-you-can-pitch Mon, 04 Jul 2011 23:51:33 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1683022 Client: Lacnor Role: Design and Art Direction Microsite: <img src="http://payload.cargocollective.com/1/3/105508/1683022/03_home_800.jpg" border="0" width="800" height="502" width_o="800" height_o="502" src_o="http://payload.cargocollective.com/1/3/105508/1683022/03_home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1683022/04_gamesplash_800.jpg" border="0" width="800" height="502" width_o="800" height_o="502" src_o="http://payload.cargocollective.com/1/3/105508/1683022/04_gamesplash_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1683022/00_splash_800.jpg" border="0" width="800" height="502" width_o="800" height_o="502" src_o="http://payload.cargocollective.com/1/3/105508/1683022/00_splash_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1683022/02_confidence_800.jpg" border="0" width="800" height="502" width_o="800" height_o="502" src_o="http://payload.cargocollective.com/1/3/105508/1683022/02_confidence_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1683022/01_customize_800.jpg" border="0" width="800" height="502" width_o="800" height_o="502" src_o="http://payload.cargocollective.com/1/3/105508/1683022/01_customize_o.jpg" align="left" /> Banner: <img src="http://payload.cargocollective.com/1/3/105508/1683022/Lacnor_6_800.jpg" border="0" width="800" height="698" width_o="802" height_o="700" src_o="http://payload.cargocollective.com/1/3/105508/1683022/Lacnor_6_o.jpg" align="left" /> http://stirmind.com/Emirates-Tokyo-Uninterrupted http://stirmind.com/following/stirmind.com/Emirates-Tokyo-Uninterrupted Mon, 04 Jul 2011 20:08:16 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1675260 Emirates is now flying to Tokyo five times a week, and to push this promotion, we want to give the users an idea how Tokyo grows as a country not just horizontally but also vertically. One example of this uninterrupted growth is, within one building, you can travel from floor to floor, you can experience exquisite dining, incredible entertainment, great shopping and then walk out on to the roof to discover a full size football field. Credits: Interactive Designer / Concept - Frederick Tadeo Flash Animation - Rahmat Hidayat Senior Copywriter - Sunny Deo Selected concept: <img src="http://payload.cargocollective.com/1/3/105508/1675260/launch-banner_800.jpg" border="0" width="800" height="65" width_o="800" height_o="65" src_o="http://payload.cargocollective.com/1/3/105508/1675260/launch-banner_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1675260/Emirates Tokyo2_2_800.jpg" border="0" width="800" height="918" width_o="800" height_o="918" src_o="http://payload.cargocollective.com/1/3/105508/1675260/Emirates Tokyo2_2_o.jpg" align="left" /> Other concept: Another key highlight in Tokyo is their rich and interesting Japanese cuisine. That is why they are called the world's highest-starred gastronomic capital with 227 Michelin stars more than double the number of stars given to Paris. On the banner we challenge the user if they can chop as fast and as fine as a 3 Michellin-starred chef. <img src="http://payload.cargocollective.com/1/3/105508/1675260/Emirates Tokyo_1_800.jpg" border="0" width="800" height="698" width_o="800" height_o="698" src_o="http://payload.cargocollective.com/1/3/105508/1675260/Emirates Tokyo_1_o.jpg" align="left" /> http://stirmind.com/Emirates-Meet-Dubai-NYT-Nanosite http://stirmind.com/following/stirmind.com/Emirates-Meet-Dubai-NYT-Nanosite Sat, 02 Jul 2011 17:26:44 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1671103 <img src="http://payload.cargocollective.com/1/3/105508/1671103/portofolio NYT 00_800.jpg" border="0" width="800" height="602" width_o="800" height_o="602" src_o="http://payload.cargocollective.com/1/3/105508/1671103/portofolio NYT 00_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1671103/portofolio NYT 01_800.jpg" border="0" width="800" height="602" width_o="800" height_o="602" src_o="http://payload.cargocollective.com/1/3/105508/1671103/portofolio NYT 01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1671103/portofolio NYT 02_5_800.jpg" border="0" width="800" height="602" width_o="800" height_o="602" src_o="http://payload.cargocollective.com/1/3/105508/1671103/portofolio NYT 02_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1671103/portofolio NYT 03_800.jpg" border="0" width="800" height="602" width_o="800" height_o="602" src_o="http://payload.cargocollective.com/1/3/105508/1671103/portofolio NYT 03_o.jpg" align="left" /> Insight: Towards the last quarter of 2009, the world press turned on Dubai with unprecedented venom. Journalists were falling over each other to publically humiliate the Emirate. Every media channel proudly announced that the Dubai bubble had burst. Challenge: To change this negative perception and humanize this city, we had to influence the global news, over which we had zero control, while minimizing negative spillover from Dubai’s financial woes onto Emirates Airlines. Strategy: We created unscripted mini travel documentaries about the real people of Dubai and their exciting experiences of what Dubai has to offer. These mini documentaries were broadcasted to a global audience using key international TV stations and online portals. Online Execution: With an outstanding success of the TV, print, and online campaign, we also partnered with New York Times to create a travel journal nanosite which allowed users to interact with exclusive content. We took the existing content, and together with the New York Times, created an online journal called “Diaries of a Dubai traveler”. The diary shared pictures, videos, experiences and stories of people in Dubai. We also collated all the positive stories about Dubai from the archives of the NYT to make the diary even richer in content. My role in this campaign was to design and art directed the New York Times nanosite. Results and Effectiveness: “Dubai as a vacation destination” witnessed a remarkable lift of 54% and a 23% lift in awareness of Emirates. (Source: Dynamic Logic AdIndex study) Time spent within the digital diaries averaged 90 seconds. (Double Click) In terms of getting people to share their own positive stories, consumers were posting their comments on sites such as Twitter and YouTube as far afield as China, demonstrating that compelling content can change perception. Watch the "Meet Dubai" videos here Awards: 2010 Bronze Dubai Lynx - Media Category Consumer Services 2010 Bronze Dubai Lynx - Integrated Category Credit: Creative Director - Sara Anani Interactive Designer - Frederick Tadeo http://stirmind.com/Saab-9-3-Unusually-Unsual http://stirmind.com/following/stirmind.com/Saab-9-3-Unusually-Unsual Fri, 01 Jul 2011 11:22:18 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1670327 The brief: Support the launch of the Saab 9-3 Sports Sedan and Convertible with an online execution. Particular focus should be placed on the Turbo/Performance, which are part of the Saab DNA, and the stability and tire grip demonstrated by the Convertible. The Solution: Using the main ‘icon' of Saab imagery; the safety cone, which fits under the umbrella of the Saabs performance, present the two main performance features in an engaging and interactive creative. The Results: 6.2% Click-through rate Saab "Turbo" banner: <img src="http://payload.cargocollective.com/1/3/105508/1670327/saab turbo_8_800.jpg" border="0" width="778" height="65" width_o="778" height_o="65" src_o="http://payload.cargocollective.com/1/3/105508/1670327/saab turbo_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1670327/saab-turbo_01_5_800.jpg" border="0" width="777" height="447" width_o="777" height_o="447" src_o="http://payload.cargocollective.com/1/3/105508/1670327/saab-turbo_01_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1670327/saab-turbo_03_6_800.jpg" border="0" width="777" height="447" width_o="777" height_o="447" src_o="http://payload.cargocollective.com/1/3/105508/1670327/saab-turbo_03_6_o.jpg" align="left" /> Saab "Stability" banner: <img src="http://payload.cargocollective.com/1/3/105508/1670327/saab stability_7_800.jpg" border="0" width="778" height="65" width_o="778" height_o="65" src_o="http://payload.cargocollective.com/1/3/105508/1670327/saab stability_7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1670327/saab-stability_01_800.jpg" border="0" width="777" height="447" width_o="777" height_o="447" src_o="http://payload.cargocollective.com/1/3/105508/1670327/saab-stability_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1670327/saab-stability_03_800.jpg" border="0" width="777" height="447" width_o="777" height_o="447" src_o="http://payload.cargocollective.com/1/3/105508/1670327/saab-stability_03_o.jpg" align="left" /> Credits: Creative Director: Sara Anani Interactive Designer: Frederick Tadeo Flash Animation: Frederick Tadeo http://stirmind.com/Nat-Geo-Abu-Dhabi-Earth-Day http://stirmind.com/following/stirmind.com/Nat-Geo-Abu-Dhabi-Earth-Day Thu, 30 Jun 2011 16:14:25 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1613151 National Geographic Abu Dhabi (NGAD) is preparing for World Earth Day with a series of programs, which focuses on saving planet earth. In this campaign, National Geographic had to build a life-size house inside a mall. The objective of this house called “Efficient house” is to demonstrate how to effectively save energy for our environment in a fun and easy way. One of the traffic drivers to the “Efficient house” other than microsite and PR is the online banners. The idea behind these series of banners is to show that you have the power to change, you only need a simple pull or push. Award: 2011 Bronze PromaxBDA Promotion, Marketing and Design Awards - Interactive Media Banner Concept: Switch Copy: Frame 1: You have the power to change - Just pull. Frame 2: Flourescent bulbs and tubes last longer and consume lesser energy to make a bright future. - More Simple efficient tips. <img src="http://payload.cargocollective.com/1/3/105508/1613151/launch-banner_800.jpg" border="0" width="800" height="65" width_o="800" height_o="65" src_o="http://payload.cargocollective.com/1/3/105508/1613151/launch-banner_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/05_3_800.jpg" border="0" width="800" height="800" width_o="800" height_o="800" src_o="http://payload.cargocollective.com/1/3/105508/1613151/05_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/04_16_800.jpg" border="0" width="800" height="800" width_o="800" height_o="800" src_o="http://payload.cargocollective.com/1/3/105508/1613151/04_16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/03_15_800.jpg" border="0" width="800" height="800" width_o="800" height_o="800" src_o="http://payload.cargocollective.com/1/3/105508/1613151/03_15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/02_2_800.jpg" border="0" width="800" height="800" width_o="800" height_o="800" src_o="http://payload.cargocollective.com/1/3/105508/1613151/02_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/01_1_800.jpg" border="0" width="800" height="800" width_o="800" height_o="800" src_o="http://payload.cargocollective.com/1/3/105508/1613151/01_1_o.jpg" align="left" /> Banner Concept: Tub Copy: Frame 1: You have the power to change - Just push. Frame 2: Opt for bucket baths over shower baths and save liters of precious water every day. - More Simple efficient tips. <img src="http://payload.cargocollective.com/1/3/105508/1613151/launch-banner_800.jpg" border="0" width="800" height="65" width_o="800" height_o="65" src_o="http://payload.cargocollective.com/1/3/105508/1613151/launch-banner_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/01_18_800.jpg" border="0" width="800" height="330" width_o="800" height_o="330" src_o="http://payload.cargocollective.com/1/3/105508/1613151/01_18_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/02_19_800.jpg" border="0" width="800" height="330" width_o="800" height_o="330" src_o="http://payload.cargocollective.com/1/3/105508/1613151/02_19_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/03_24_800.jpg" border="0" width="800" height="330" width_o="800" height_o="330" src_o="http://payload.cargocollective.com/1/3/105508/1613151/03_24_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/04_25_800.jpg" border="0" width="800" height="330" width_o="800" height_o="330" src_o="http://payload.cargocollective.com/1/3/105508/1613151/04_25_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/05_22_800.jpg" border="0" width="800" height="330" width_o="800" height_o="330" src_o="http://payload.cargocollective.com/1/3/105508/1613151/05_22_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/06_23_800.jpg" border="0" width="800" height="330" width_o="800" height_o="330" src_o="http://payload.cargocollective.com/1/3/105508/1613151/06_23_o.jpg" align="left" /> Banner Concept: Hose Copy: Frame 1: You have the power to change - Just push. Frame 2: Save water by using a watering can and avoid using a hose whenever possible - More Simple efficient tips. <img src="http://payload.cargocollective.com/1/3/105508/1613151/launch-banner_800.jpg" border="0" width="800" height="65" width_o="800" height_o="65" src_o="http://payload.cargocollective.com/1/3/105508/1613151/launch-banner_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/01_800.jpg" border="0" width="800" height="270" width_o="800" height_o="270" src_o="http://payload.cargocollective.com/1/3/105508/1613151/01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/02_800.jpg" border="0" width="800" height="270" width_o="800" height_o="270" src_o="http://payload.cargocollective.com/1/3/105508/1613151/02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/03_20_800.jpg" border="0" width="800" height="270" width_o="800" height_o="270" src_o="http://payload.cargocollective.com/1/3/105508/1613151/03_20_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/04_21_800.jpg" border="0" width="800" height="270" width_o="800" height_o="270" src_o="http://payload.cargocollective.com/1/3/105508/1613151/04_21_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/05_800.jpg" border="0" width="800" height="270" width_o="800" height_o="270" src_o="http://payload.cargocollective.com/1/3/105508/1613151/05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1613151/06_800.jpg" border="0" width="800" height="270" width_o="800" height_o="270" src_o="http://payload.cargocollective.com/1/3/105508/1613151/06_o.jpg" align="left" /> Credit: Concept / Art Direction: Frederick Tadeo Copywriter: Sunny Deo Design: Sydney Lobo Flash Animation / Development: Rahmat Hidayat http://stirmind.com/Adventures-with-La-Vache-qui-rit http://stirmind.com/following/stirmind.com/Adventures-with-La-Vache-qui-rit Tue, 28 Jun 2011 20:18:07 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1656947 <img src="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 08_800.jpg" border="0" width="799" height="452" width_o="799" height_o="452" src_o="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 08_o.jpg" align="left" /> Business Background: There is little differentiation left in the portion cheese category and brands are failing to connect with kids; consequently LA VACHE QUI RIT was getting lost in the clutter. Truth: Kids feel misunderstood & neglected in an adult world… they want to belong and to be in control. Strategy: Have kids become friends with the red cow by facing challenges together, ultimately becoming part of her world. Creative Idea: The Adventures with La Vache qui rit: "The quest for the missing cheese". 8 pieces of cheese have gone missing… La Vache qui rit, Sara and Karim set off on an adventure to find the missing pieces. The adventure takes them to 4 fantastic worlds, each hiding two pieces. Entirely from the user's perspective, the adventure kicks off with the team's plane landing in Pirates World where they set off on the trail, play games and choose different paths before finding the 2 of 8 pieces hidden in a treasure chest. The adventure then continues to Persia, China then Ancient Egypt where the team steers a magic carpet, jumps over the Great Wall of China and enters secret chambers as they continue to overcome obstacles, play games and get clues from various characters they meet… until they complete the adventure inside the Great Pyramid and fly off to their next adventure. Credits: Creative Director - Sebastien Puhze Interactive Art Director / Designer - Frederick Tadeo Senior Copywriter - Sunny Deo Communications Manager - Fadi Bustros Flash Animation / Development - Rahmat Hidayat 3D - Optix Award: 2011 Dubai Lynx Shortlist Microsite: <img src="http://payload.cargocollective.com/1/3/105508/1656947/launch-microsite_800.jpg" border="0" width="800" height="65" width_o="800" height_o="65" src_o="http://payload.cargocollective.com/1/3/105508/1656947/launch-microsite_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 01_800.jpg" border="0" width="799" height="452" width_o="799" height_o="452" src_o="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 03_800.jpg" border="0" width="799" height="452" width_o="799" height_o="452" src_o="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 02_800.jpg" border="0" width="799" height="452" width_o="799" height_o="452" src_o="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 04_800.jpg" border="0" width="799" height="452" width_o="799" height_o="452" src_o="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 05_800.jpg" border="0" width="799" height="452" width_o="799" height_o="452" src_o="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 06_800.jpg" border="0" width="799" height="452" width_o="799" height_o="452" src_o="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 07_800.jpg" border="0" width="799" height="452" width_o="799" height_o="452" src_o="http://payload.cargocollective.com/1/3/105508/1656947/lvqr 07_o.jpg" align="left" /> More... Watch out for the making of and a behind the scenes look at the "Adventures with La Vache qui rit" microsite. http://stirmind.com/Gold-Council-Today-is-Gold http://stirmind.com/following/stirmind.com/Gold-Council-Today-is-Gold Sat, 25 Jun 2011 02:12:04 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1642146 Website: <img src="http://payload.cargocollective.com/1/3/105508/1642146/00_Home.jpg" border="0" width="670" height="588" width_o="1025" height_o="900" src_o="http://payload.cargocollective.com/1/3/105508/1642146/00_Home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1642146/01_Collection.jpg" border="0" width="670" height="588" width_o="1025" height_o="900" src_o="http://payload.cargocollective.com/1/3/105508/1642146/01_Collection_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1642146/02_Collection_over.jpg" border="0" width="670" height="588" width_o="1025" height_o="900" src_o="http://payload.cargocollective.com/1/3/105508/1642146/02_Collection_over_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1642146/03_Collection_detail item.jpg" border="0" width="670" height="588" width_o="1025" height_o="900" src_o="http://payload.cargocollective.com/1/3/105508/1642146/03_Collection_detail item_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1642146/04_Collection_share.jpg" border="0" width="670" height="588" width_o="1025" height_o="900" src_o="http://payload.cargocollective.com/1/3/105508/1642146/04_Collection_share_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1642146/05_Discover_gold_collection.jpg" border="0" width="670" height="588" width_o="1025" height_o="900" src_o="http://payload.cargocollective.com/1/3/105508/1642146/05_Discover_gold_collection_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1642146/06_Discover_gold_collection.jpg" border="0" width="670" height="588" width_o="1025" height_o="900" src_o="http://payload.cargocollective.com/1/3/105508/1642146/06_Discover_gold_collection_o.jpg" align="left" /> http://stirmind.com/Chevrolet-Bold-New-Era http://stirmind.com/following/stirmind.com/Chevrolet-Bold-New-Era Sun, 19 Jun 2011 11:31:27 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1606731 The launch of five new Chevrolet cars needed a bold execution. By using an interactive and experiential microsite, the campaign aimed to keep the audience entertained and demanding more. The creative featured a variety of one to one mediums which had direct calls to action, leading the user to a microsite. Visitors could enter a competition to win the chance to pilot a MIG25 Foxbat. Other features included a test, where users can find out which car personality suits them. Results showed that between December 20th and February 1st the microsite received a total of 60,000 visitors, 8,262 of which registered to enter the competition. Credits: Creative Director: Sara Anani Art Director: Raphael Nassoura Graphic Designer: Louma Bardawil Interactive Designer: Frederick Tadeo Flash Animation: Frederick Tadeo Flash Developer: Iyad Bitar <img src="http://payload.cargocollective.com/1/3/105508/1606731/launch-demo-site_800.jpg" border="0" width="800" height="65" width_o="800" height_o="65" src_o="http://payload.cargocollective.com/1/3/105508/1606731/launch-demo-site_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.53.23 PM_2_800.png" border="0" width="800" height="454" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.53.23 PM_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.59.26 PM_10_800.png" border="0" width="800" height="454" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.59.26 PM_10_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.57.12 PM_9_800.png" border="0" width="800" height="454" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.57.12 PM_9_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.55.52 PM_6_800.png" border="0" width="800" height="454" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.55.52 PM_6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.54.41 PM_5_800.png" border="0" width="800" height="454" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.54.41 PM_5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.54.20 PM_4_800.png" border="0" width="800" height="454" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.54.20 PM_4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.59.38 PM_11_800.png" border="0" width="800" height="454" width_o="800" height_o="454" src_o="http://payload.cargocollective.com/1/3/105508/1606731/Screen shot 2011-06-17 at 6.59.38 PM_11_o.png" align="left" /> http://stirmind.com/Cadillac-Jazz-Festival-Play-Original http://stirmind.com/following/stirmind.com/Cadillac-Jazz-Festival-Play-Original Fri, 17 Jun 2011 23:35:19 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1609003 Cadillac was suffering badly from brand perception; locally it was seen as an old man's car. Cadillac did however have a couple of trump cards up its sleeve. It had just launched the new CTS, a car aimed specifically at youth and an existing sponsorship with Dubai's annual Jazz festival. Solution: An integrated campaign was devised in 3 phases The first phase was involved in drawing CTS prospects to the concert – this was achieved via DM and email using an online RSVP system The second phase involved interaction at the event itself. Members of the public were invited to create their own original jazz music through interactive kiosks. These musical tracks were then uploaded onto iPods by hostesses and transferred to the cars allowing the users to experience the CTS's unique association with the iPod and to enjoy the cars high quality sound system. The third phase involved extending the experience beyond the event. This was achieved by taking it online through the vehicle of a competition. Tracks created at the event were uploaded onto a site where site visitors could download and share others musical content. The most downloaded tracks for each month won the latest iPod touch. Results: Through its association with both music and technology (esp the brand allegiance with Apple) Cadillac successfully managed to sway both brand preference and opinion by over 15% (as measured by GM's internal "brand health monitor" system). Over 8% of invitees not only came to the event but also engaged in the kiosk activity. 95% of all web content came from viral marketing – with absolutely no media cost. 75% of all site traffic was return visits. Interactive Kiosk: Kiosks are installed inside the "Dubai Jazz Festival" event. <img src="http://payload.cargocollective.com/1/3/105508/1609003/cad2.jpg" border="0" width="291" height="502" width_o="291" height_o="502" src_o="http://payload.cargocollective.com/1/3/105508/1609003/cad2_o.jpg" align="left" /> Interactive Application "Play Original": <img src="http://payload.cargocollective.com/1/3/105508/1609003/01 index2_800.jpg" border="0" width="800" height="508" width_o="800" height_o="508" src_o="http://payload.cargocollective.com/1/3/105508/1609003/01 index2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1609003/02 selection_800.jpg" border="0" width="800" height="508" width_o="800" height_o="508" src_o="http://payload.cargocollective.com/1/3/105508/1609003/02 selection_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1609003/03 loading mix_800.jpg" border="0" width="800" height="508" width_o="800" height_o="508" src_o="http://payload.cargocollective.com/1/3/105508/1609003/03 loading mix_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1609003/04 mixing_800.jpg" border="0" width="800" height="508" width_o="800" height_o="508" src_o="http://payload.cargocollective.com/1/3/105508/1609003/04 mixing_o.jpg" align="left" /> Website: After the Dubai Jazz Festival event, we created a website with the same interactive application that will showcase all tracks created in the event and this will also give chance to the people who weren't able to come to the event and experience this application. <img src="http://payload.cargocollective.com/1/3/105508/1609003/cad8.jpg" border="0" width="601" height="502" width_o="601" height_o="502" src_o="http://payload.cargocollective.com/1/3/105508/1609003/cad8_o.jpg" align="left" /> http://stirmind.com/GM-Retention-2-Sides-to-Every-Story http://stirmind.com/following/stirmind.com/GM-Retention-2-Sides-to-Every-Story Fri, 17 Jun 2011 23:31:05 +0000 Portfolio of Frederick Tadeo - Interactive Art Director - Stirmind 1608970 Vehicle owners are 3 times more likely to buy a car off a dealer that has serviced their existing car more than 2.4 times – On the back of this North American industry standard GM (Cadillac, Hummer, Chevrolet, GMC and Saab) Middle East and North Africa made the decision to invest in a region wide program to build dealer loyalty through the backbone of their service models Solution: After researching regional customer purchasing behavior it became apparent that a vehicle's ownership and its relationship with the dealer can be broken down into 3 broad lifecycle phases 1. The welcome period, where the new owner is introduced to the dealers service offering 2. The maintenance phase, where the customer is actively supported by dealers service model 3. The repurchasing phase, at this point the owners is up for buying a new vehicle A series of triggered communication pieces are sent out to vehicle owners based on the time of purchase and subsequent ownership phase. These customer touch points sell in the service model, maintain the service relationship or communicate new vehicle offers Communication channels include DM, email, SMS, online, call centers and POS. Through a combination of response measurement and direct customer interaction. Results: Due to the ongoing nature of the program specific sales results won’t be available until current owners have reached the 3rd phase within their ownership cycle i.e. resale. As all outgoing messaging is tracked for response the program and all its touch points are in a constant state of refinement based on both ROI and redemption numbers. Interactive CD: <img src="http://payload.cargocollective.com/1/3/105508/1608970/design_home_800.jpg" border="0" width="800" height="546" width_o="800" height_o="546" src_o="http://payload.cargocollective.com/1/3/105508/1608970/design_home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1608970/design_home_specifications_3_800.jpg" border="0" width="800" height="546" width_o="800" height_o="546" src_o="http://payload.cargocollective.com/1/3/105508/1608970/design_home_specifications_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1608970/design_home_video_more_info_open_4_800.jpg" border="0" width="800" height="546" width_o="800" height_o="546" src_o="http://payload.cargocollective.com/1/3/105508/1608970/design_home_video_more_info_open_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1608970/design_home_video_more_info_techology 02_6_800.jpg" border="0" width="800" height="546" width_o="800" height_o="546" src_o="http://payload.cargocollective.com/1/3/105508/1608970/design_home_video_more_info_techology 02_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1608970/design_home_video_more_info_800.jpg" border="0" width="800" height="546" width_o="800" height_o="546" src_o="http://payload.cargocollective.com/1/3/105508/1608970/design_home_video_more_info_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1608970/design_home_video_800.jpg" border="0" width="800" height="546" width_o="800" height_o="546" src_o="http://payload.cargocollective.com/1/3/105508/1608970/design_home_video_o.jpg" align="left" /> This interactive CD was also used as a template for other vehicles like the Hummer and Cadillac Escalade. <img src="http://payload.cargocollective.com/1/3/105508/1608970/design_hv_more_info_open_800.jpg" border="0" width="800" height="546" width_o="800" height_o="546" src_o="http://payload.cargocollective.com/1/3/105508/1608970/design_hv_more_info_open_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/105508/1608970/design_home_colors_800.jpg" border="0" width="800" height="546" width_o="800" height_o="546" src_o="http://payload.cargocollective.com/1/3/105508/1608970/design_home_colors_o.jpg" align="left" />